Well done NBR

August 26th, 2010 at 10:54 am by David Farrar

have announced:

The National Business Review unreservedly apologises for the confusion surrounding our 40th birthday competition. It was never our intention to cause confusion about the voting for the Win Your Weight in Veuve promotion but people have expressed frustration and we have listened to their concerns.

The official winner (as chosen by the judges from the top 10 voted entries) will be announced, on schedule, in NBR print tomorrow.

In addition, the publisher will personally provide ’s weight in to her to demonstrate that NBR will not allow its integrity, transparency or honesty in its dealings with its readers to be compromised in any way. She received the most online votes in the competition and NBR happily salutes that success.

As a responsible host, the publisher would, however, appeal to Busted Blonde to urge her guests to wear life jackets if celebrating their win on Wellington Harbour.

Let the festivities begin.

I’m so pleased that NBR have done this. As I blogged – it was not about the prize, but about integrity and transparency. This is important for any media outlet, but especially NBR which provides a unique role with its pro-business focus. Their decision reinforces that this is important to them – which I salute.

I understand that Busted Blonde will use the winnings for an event which will raise money for a worthy charity, so the outcome is a real win-win.

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12 Responses to “Well done NBR”

  1. Michaels (1,233 comments) says:

    Why does everyone feel the need that charity must always win?!?!?!

    What happened to the good old, sit round the floor with a few friends, and invited bludgers and drink yaself rotten??

    Now that would be a win win, and a few days later, once recovered, give a charity $100 just to feel a bit better.

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  2. Gosman (324 comments) says:

    So, is the offer to a couple of your loyal readers to be selected to come along still open then?

    [DPF: Yes. A couple will be selected at the appropriate time]

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  3. k.jones (210 comments) says:

    A fair result. And by way of saying “no harm done” and to build that French Champagne/National/ “in touch with the people” brand relationship

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  4. Jimbob (641 comments) says:

    The only thing they are sorry about is they didn’t get away with it. A sudden decline in the bottom line always sharpens the mind. You can not polish pine.

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  5. Kris K (3,570 comments) says:

    This was obviously the only outcome where the NBR could BOTH save face AND not suffer loss of readership/income.

    One does get the impression that if there had been no backlash this decision would not have eventuated …

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  6. insider (845 comments) says:

    I thought the response was a cleverly written, dripping in sarcasm FU from Coleman to a cosy group of self aggrandising people, precisely because they have had zero effect.

    I think Coleman is having a laugh at your expense. The funniest thing is you can’t see it

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  7. neil (26 comments) says:

    Insider, i suspect your right, certainly the lifejacket comment was made through clinched teeth!
    There is no doubt that BB DPF and co caught NBR by surprise by highjacked their competition so their scammbled to get it back on track to deliver the result their had intended. The big surprise here is that the NBR didn’t see it coming…

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  8. RightNow (7,015 comments) says:

    insider, please explain. Whose expense is Coleman have a laugh at?

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  9. RRM (10,099 comments) says:

    An epic piss-up with over a hundred litres of Bubbly, but it’s about integrity. ROFL.

    Enjoy…

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  10. backster (2,196 comments) says:

    I trust B.B. is doing her part by putting on as much weight as possible between now and the weigh in.

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  11. OECD rank 22 kiwi (2,760 comments) says:

    Once again the Socialist Left back a loser. Their smug smiles wiped off their faces when the NBR finally got around in short order to the corrective action necessary to uphold their reputation.

    Who is the real power in this land?

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  12. Clint Heine (1,495 comments) says:

    RRM, are you always such a prick? This champagne prize was always going to be used for making money for charity. Don’t you ever read or did our education system fail you too?

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