National’s first TV ad. I was pretty critical of some of their advertising last campaign (the opening address was terrible) but I have to say I think this one is well done. A clear crisp message that has resonance, plus a bit of humour.
I blogged in October on this strange billboard which appeared in Wellington, with no identified sponsor or publisher.
It seems an advocacy advertisement is required to identify the advertiser, so the Advertising Standards Authority found it is breach of their rules.
What is also interesting is that neither the advertiser nor the billboard company responded to the complaint. It does make you wonder who the advertiser is. Most people are happy to stand by their opinions.
This road safety ad by the NZ Transport Agency has gone viral with almost three million views. An excellent ad, and much better use of resources than their billboard campaign to remind people that they share the road with others.
It’s had 2.9 million views online in less than a week, so has obviously struck a chord.
This ad has been banned in the United Kingdom! That will help it go viral.
These advertisements have been banned by Auckland Transport from their bus shelters. The Herald reports:
The ad, for online electricity store Powershop, shows the Chinese former dictator surrounded by Chinese people and soldiers with guns, and carries the slogan ‘Same Power Different Attitude’.
It has been banned from bus shelters by Auckland Council-owned Auckland Transport over fears it could offend some members of the Chinese community.
Oh for fuck’s sake. It’s not even a denigrating portrayal, but a humourous one. I hate this sort of self-censorship.
And while we are at it, Mao managed to kill tens of millions of Chinese through his policies. Would Auckland Transport refuse an ad with Stalin in it, in case some Russians were offended?
We live in New Zealand, not China. Local Government officials should not be censoring ads because they may offend some people. On that basis every advertisement could be banned.
Pleased to see Wellington transport officials are not so politically correct.
As a public service:
In House Counsel Position
Based in Hawkes Bay
A specialist campaigning business is seeking an in house counsel to help with campaigns against councils, government departments and political parties. The role is to ensure that these organisations obey the law, and are held to account if they do not.
The purpose of this role is holding the Hawkes Bay Regional Council to account, and ensuring they act lawfully. Other councils will also be pursued, and there will be a wide variety of interesting legal work in the political field.
The successful applicant will be a young, ambitious and committed lawyer who wants profile and court time. They will likely have political aspirations and will understand that this role is about winning campaigns, not winning cases. They will have a strong work ethic, not be bound by convention, and want regular media coverage talking about issues that matter.
Fearlessness will be a major positive attribute, and a willingness to take on tough cases. This is not a standard lawyers job, and will require flair and imagination and is not for the faint hearted. Coping with pressure from opposing counsel and opposing organisations will be a key part of this role.
Remuneration will be based on experience and ability.
Please contact Kiwiblog by email for your details to be passed onto the organisation.
Someone in the Southern Young Nats has done a very good parody of Labour’s campaign ad. They’ve timed the voice-over or song-over very nicely.
From the Daily Telegraph:
A political campaign video that compares voting to a sexual experience has caused outrage in Spain.
The advert concludes with the phrase, “Voting is a pleasure”, after she puts her voting slip in the ballot box.
The video produced for the youth wing of the Catalan Socialist Party shows a young woman who is so excited by casting her ballot that she has an orgasm in front of a group of bemused polling officers.
Fleggaard is a retailer in Germany that sells cheap stuff to Danes. Their commercials have become legendary amongst Danes and the one above has been subbed by some the best commercial ever made!
NSFW but very amusing.
And just to be even handed, this one may appeal more to female readers.
For those who have not seen it.
It lies between the two tiny hamlets of Meadow and Glad Valley in South Dakota, from where it is at least two hours drive to the nearest Golden Arches.
The calculation was done by artist and technologist Stephen Von Worley, who mapped the 13,000 McDonald’s in the lower 48 states. Alaska and Hawaii were excluded.
From the “McFarthest Spot” the distance to the nearest McDonald’s is 107 miles as the crow flies and 145 miles by car.
The results mean that a hungry motorist is always within a full tank of petrol of a McDonald’s restaurant anywhere in the continental United States.
This reminds me of driving through Queensland once. There were huge distances between towns, and on one road we saw a sign that said 180 kms to the next McDonalds. Then later on 127 kms to the next McDonalds. Then 82 kms to the next McDonalds. Then 49 kms to the next McDonalds. And 14 kms to the next McDonalds and finally 2 kms to the next McDonalds.
Let me tell you it was the most brilliant marketing. By around the 49 km away mark we were all fixated on getting to a McDonalds and by the time you are 2 kms away, you can’t imagine anything else otehr than going to McDonalds.
The other clever signs I recall from that trip, was one is a small town. It said:
We have three cemeteries and no hospital. Please slow down.
Now that was effective!
This ad was refused by the ODT. Wowsers. I think it is hilarious. Of course ODT has absolute right to decide what ads to accept, but I doubt many other publications would refuse it.
Story on it is at NBR.
BNZ is running a campaign called Closed for Good. No, they’re not closing down permanently, they’re closing their branches and offices just for the day on Wednesday, November 4, so almost all of their 5,000 staff can work on community projects.
Now the cool thing is they have not unilaterally decided what projects to work on. They want local communities to suggest projects to them. You can do this through their Closed for Good website. Some examples are helping at the local SPCA, cleaning up a beach or stream etc.
BNZ’s guidelines are they’d rather do projects that help local communities, match the number of people they have in the area, and have an organiser present on the day. They’d like to avoid political projects, projects that benefit commercial organisations, and projects that would normally be the job of local or central government.
You can submit your ideas for Closed for Good up until 27th of September. You can also follow them on Twitter @ ClosedforGood. Plus you will see ads promoting Closed for Good on this blog and some other sites.
While BNZ branches will be closed on the 4th of November, Internet and telephone banking will still be operating of course. If you’re anything like me, you visit your branch around once a year and do online banking several times a week, so won’t even notice the day that they’re closed!
If you do submit an idea for a good project to Closed for Good, feel free to comment here with a summary of what it is.
A reminder that Powershop has one more draw for $1,000 of free electricity, if you become a Powershop Pioneer by the 31st of May.
All you have to do is:
provide feedback on the service to improve it. Powershop want’s after meaningful feedback (good or bad) and values the opinion of users of New Zealand’s most innovative online communities.
When you become a Powershop Pioneer each Comment you make on the Scoop Powershop Pioneer’s blog will earn you an additional chance to win Free Powershop power for winter ($1000 credit to your Powershop account to buy Powershop electricity products).
I’m an online geek, but I just love being able to log in to my power account every week or so, check how much power I have left, and decide how much more to buy at what price.
And the absence of fixed line charges has seriously reduced my bill as I am a low poer user.
Over at the ffunnell site, you can ask questions about Telecom’s new XT Mobile Network. Just ask away, and you should get a response straight away.
ffunnell is something you may hear more of. It is the online media advertising network for some of the larger independent online publishers. They include:
There will be more details on this over time for interested advertisers. The network has an audience of 1.3 million unique browsers a month and 1 million page views a week.
Already viewed more than 250,000 times. Pretty good.
The ODT has the top ten complained about ads:
The 10 most complained about ads of 2008
1. Tui Beer, billboard. “Let’s take a moment this Christmas to think about Christ…Yeah Right — Tui”. (86 complaints). Settled, when withdrawn by advertiser.
2. Brandex Adventure Sports Ltd, television. Skins sportswear, touting the physicality of African-American athletes, saying they have a “warrior” mentality and “killer instinct”. (73). Upheld, racial stereotyping.
3. Alcohol Advisory Council of New Zealand, television. A drinking “Uncle Mark” grabs a young boy, swinging him into furniture on an “aeroplane ride”. (68). Settled, when advertiser and broadcasters resolved to show it only after 8.30pm.
4. New Zealand First, direct mail advertisement. A NZ First flyer said an anti-John Key site had been set up in the name of the ad’s recipient. (43). Not upheld.
5. Advanced Medical Institute, billboard. “Want long-lasting Sex?”, ad for nasal medication to battle premature ejaculation. (38). Upheld, did not meet due sense of social responsibility.
6. Sky Television, billboard. An ad for a Sky television programme stated, “all business considered, even from Jews”. (27). Settled, advertisement removed and an apology published.
7. Beds R Us, television. A couple searching for the perfect bed are shown kissing passionately, then the female, clad in underwear, straddles the male. (23). Settled, ad replaced after complaints that sex was being used to sell.
8. Fonterra, television. In an Anchor trim milk ad, a child tells his mother “you’re fat”, then adds, “yeah mum, you’re not fat. Nana’s fat”. (18). Not upheld, light-hearted and unlikely to cause offence.
9. Tui Beer, billboard. “Sure, I’ve got ten minutes to talk about Jehovah”. (16). No grounds to proceed, did not meet the threshold to cause serious offence.
10. Hell Pizza, direct mail. `$25 Hot as Hell” ad showed a photo of a Thai woman in high heels and a bikini, promising a Thai massage, if the offer was redeemed in Thailand on the day of purchase. (15). No grounds to proceed, as it did not meet the threshold to breach the Advertising Codes.
I wonder how many of them are on You Tube?
This advertisement featuring Keira Knightley has been banned in the UK as it is “too violent”. Madness they allow all sorts of violence in the TV shows, but won’t allow an ad that shows domestic violence.
It is a good ad – shows the brutality. And the end scene make me think of a certain recent case in NZ!
Hat Tip: Frog Blog
John Drinnan in the Herald looks at the Powershop advertising on Scoop and Public Address and Kiwiblog.
People may be amused to know that originally they wanted all three of us to be photoshopped as “Che Guevara“. I said that I didn’t think me dressing up as a left wing torturing and executing revolutionary leader would go down too well here, so they made me Uncle Sam instead
Those born after the 70s may not recall this advertisement but it was a classic. There was a short version and the full version. People used to hang out waiting for the actual full version, it was so popular. I’m not quite sure why, but it was absolutely iconic and memorable.
Hat Tip: Gonzo
This is an ad, but it is a short little clip that pokes fun at all the little tricks used to sell you a seat on a budget airline. Enjoy.